New Delhi, 23rd September 2025 – On the occasion of Global Ayurveda Day 2025, the Embassy of India in Egypt, in collaboration with Sushain Wellness & Wholeness Pvt. Ltd., organised a special program that showcased the growing acceptance of Ayurveda in Egypt as a trusted form of complementary medicine.
The event was graced by H.E. Mr Suresh K. Reddy, Ambassador of India to Egypt, along with eminent experts, including Prof. Aliaa Elgendy, Head of Complementary Medicine Department, National Research Centre, Egypt, Prof. Mohamed Elshennawi, President of Galala National University, and Dr Prakash, Cultural Head at the Embassy of India in Egypt.
In his address, Ambassador Reddy emphasised the systematic process of education and licensing in India for practising Ayurveda, highlighting its scientific rigour. He also underlined how Ayurvedic practices benefited millions during the COVID-19 pandemic, strengthening its global reputation.
As part of the program, Sushain connected top Ayurvedic doctors from India with Egyptian participants through live telemedicine sessions. The doctors explained the scientific principles of Ayurveda, detailed Panchkarma therapies such as Shirodhara, and responded to audience queries. This initiative helped clarify misconceptions and reinforced Ayurveda’s relevance as a modern, research-backed system of healthcare.
Speaking about the collaboration, Vikram Singh Parmar, Founder of Sushain, said:
This India–Egypt Ayurveda partnership is not just about knowledge sharing, but about building global trust in authentic Ayurveda. By leveraging technology, we are making Ayurveda accessible, scientific, and truly international.
Sushain, one of India’s leading digital Ayurveda platforms, currently offers 25,000+ authentic Ayurvedic products sourced directly from manufacturers and a network of 2,000+ certified doctors for teleconsultation. Its collaboration with the Embassy of India in Egypt reflects India’s commitment to promoting complementary medicine in Egypt and beyond.
The enthusiastic participation in the event reaffirmed that Ayurveda has a strong role to play in preventive healthcare worldwide. As India strengthens its global partnerships, the Ayurveda movement is poised to become a key pillar of wellness diplomacy.
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